Presentation Skills

Providers: Maha Fawzy


Presentation Skills Workshop



Workshop Overview


Anyone who has to persuade, instruct, or “sell” ideas may need to give a presentation. In other words, anyone who wants to get a message across with maximum effect needs to learn the skills of effective presentations.


A presentation involves speaking, visual media, and participation by the people attending, and ensures maximum impact when conducted effectively.


Workshop Objectives


By the end of the workshop, trainees will be able to:

  • Use different types of presentations.
  • Build a persuasive presentation that matches the audience’s needs in various business situations.
  • Develop a capturing introduction, organize the body of the presentation, and conclude the presentation.
  • Use different techniques to capture the audience’s attention.
  • Master the delivery of the presentation through managing body language and voice.
  • Conduct an effective question-and-answer session and handle challenging questions.
  • Handle different types of audience.
  • Overcome the anxiety of public speaking.


Workshop Duration


3 training days/18 hours



Workshop Methodology


The workshop is conducted in a highly interactive format, incorporating participant-centered learning activities that ensure that participants practice the skills they learn. The methodology of this workshop is based on pre-and-post assessment of participants’ presentation skills through mini-workshops and exercises that are extensivley used to ensure participants’ practical application and mastery of the presented tools and techniques. Feedback forms are used for self assessment, peers and trainer’s feedback.

Location: EiTESAL Premises.

Date:13To 15  March.2018.

Time: from 10:00 am To 5:00 pm.

Fees: 1800 EGP/Attendee.

Instructor: Ms. Maha Fawzy “Independent Consultant”.

3000 L.E

Digital Marketing Course

Providers: Windsor


Digital Marketing Course





This program is essential for all marketing professionals and business people, New Horizons digital marketing program is designed to provide you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers. This program is intended for anyone interested in improving website performance, online marketing campaigns, search engine marketing and web analytics skills. This program will also interest those advancing a career in marketing by clearly defining the tactics and technologies integral to planning and implementing a successful Internet marketing strategy from an organizational perspective.


Course Description


Digital/Internet Marketing combines the creative and technical aspects of the Internet with design, development, advertising, and marketing part of a business. It consists of search engine marketing, display advertising, email marketing, affiliate marketing, interactive advertising, viral marketing, social media advertising, mobile advertising, etc.

The main aim of this Digital/Internet marketing course is to make students learn about the alternative marketing choices to be considered in planning a marketing program that may involve the Internet. The Internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm’s marketing effort. Although the Internet is increasingly prominent in successful marketing programs, recent developments have shown that it is not an easy ticket to success. Marketing and ecommerce professionals today need a good understanding of which marketing objectives can be achieved using electronic tools and which objectives are best approached by the traditional means. Marketing is about anticipating and satisfying the buyers’ needs.

The purpose of this internet marketing course is to acquaint you with the special behavioral considerations for buyers that emerge when the Internet plays a role in the firm’s marketing.


Who Should Attend


§ Business Developers

§ Marketing Executives

§ Individuals seeking “Work From Home” Opportunity

§ Online Marketing Professionals

§ Advisers of small, medium and fast growing enterprises (SMFEs)

§ Graduate students in Marketing & Strategy

§ Individual preparing for International Certification Program in Internet Marketing




Basic knowledge of internet:

Participants are required to have practical experience in using internet.



Certified Internet Marketing Practitioner


Career Prospects


Digital Marketing Manager, Content Marketing/Content Manager, Social Media Manager, Customer Relationship Manager & Email Marketing Manager, Demand Generation Specialist.











Course Content:


Introduction to Digital Marketing

§ Digital Marketing Strategy

§ Market Research

§ Crowd sourcing


Creating your Digital Assets

§ Web Development and Design

§ Writing for the Web

§ Mobile Development


Creating, Managing & Maintaining Online Marketing and Customer Relationships

§ Email Marketing

§ Online Advertising

§ Affiliate Marketing

§ Search Engine Marketing

§ Search Engine Optimization

§ Price Per Click (PPC) Advertising

§ Video Search Engine Optimization

§ Social Media Channels

§ WebPR

§ Online Reputation Management

§ Mobile Engagement

§ Customer Relationship Management (CRM)


Optimizing your Digital Campaigns

§ Web Analytics

§ Conversion Optimization


Location: Eitesal premises

Duration:  5 days / 40 hours

Schedule:  29 April and 2, 6, 8, 9 May.2018

Time: From 9:00 am to 5:00 pm

Provider: Windsor Academy

Fees: 3000 L.E


Selling Smarter



Selling Smarter Course

Program Outcomes:

By attending this program participants will be able to:

 Understand a wonderful paradox: helping other people get what they want gives us more of what we want.

 Use goal-setting techniques to focus on what you want to accomplish and develop strategies for getting there.

 Recognize the difference between features and benefits of products and services.

 Identify and can better present the competitive strengths of your products and services, so that you can be proactive

 In handling objections and more successful at asking for the business.

 Be able to identify target markets and target companies with the 80/20 rule in mind.

 Use different types of selling for different situations.

 Identify ways to find new clients and network effectively.

 Develop, refine, and execute the art of cold calling.

 Recognize that service delivery is an individual response value

 Understand how an individual’s behavior impacts the behavior of others.


Program outlines:

Introduction and Course Overview.

 Essential Selling Skills

 What is selling?

 Features and Benefits

 Setting SMART Goals

 Time Management Tips

 Customer Service

 Types of Selling

 Ten Major Mistakes

 Finding New Clients

 Selling Price

 Why is Prospecting Important?

 Networking

 Asking the Right Questions

 Regaining Lost Accounts

 Regaining Lost Accounts

 Warming Up Cold Calls

 The 80/20 Rule

 Building Credibility

 Your Competition

 Critical Communication Skills

 Observation Skills

 Customer Complaints

 Overcoming Objections

 Handling Objections

 Pricing Issues

 Buying Signals

 Closing the Sale

 Workshop Wrap-Up



Location: Eitesal premises

Duration: 3 Days/ 21 Hrs

Schedule:  12, 13 & 14 Dec. 2017

Time: From 10:00 am to 5:00 pm

Provider: Dr. Ayman Micheal

Fees: 2200 L.E

1000 LE.

Conflict Management

Providers: Manar Adel



 Conflict Management course Objectives

By the end of this course you will be able to:

  • Know what conflict is

a. When does conflict occur

b. Specify types of conflict

c. Realize the cognitive, emotional, behavioral dimensions of the conflict

d. Is Conflict inevitable

  •   Identify the difference between dispute and conflict Regrading the:

a. Duration of each

b. Nature of each

c. Resolving approach of each

  •   Understand the conflict Approaches

a. Comprehend both parties perspectives

b. Explore your personal attitude towards conflict

c. Biological or Contagious

  •   Label Conflict Management stages:

a. Prevention

b. Settlement

c. Management

d. Resolution

  •   List the Common causes of conflicts in workplace

a. Discuss the common causes of conflicts in workplace and the resolving methodology of each

  •  Apply CM techniques and strategies

a. Detect the hidden issues –The Ice berg Model

b. Learn the Thomas Kilmann Conflict management model

i. Avoiding

ii. Accommodating

iii. Competing

iv. Compromising

v. Collaborating

c. Use it , Do not defuse it

  •   Use NLP in conflict management

a. Build rapport, pace and lead

b. Apply the Perceptual Positions technique

i. First Position

ii. Second Position

iii. Third Position (neutral perspective)

  •   Manage a conflict through Negotiation

a. Follow the “Why not” technique

b. Brainstorm possible solutions

c. Separate inventing from deciding

d. Focus on Interests not positions

e. Recognize alternatives to a negotiated agreement

f. Value-Creating, Win-Win Negotiations

  •   Resolve conflict using Mediation

a. Find out the traits of a successful mediator

b. Classify the Goals and Roles of the mediator

c. Go Through the mediation process

d. Discover the Do’s and don’ts in mediation

Manar Adel BIO
Manar is a certified professional trainer since 2007; she has various skills and wide range of adults learning training tools and techniques, which gave her the opportunity to train various levels of employees; undergraduates, fresh, juniors, seniors, leaders, and managers,
Manar has 12 years of experience in the corporate environment makes her pretty much aware of the business skills needed there, understands corporate culture, employees’ pain areas, comprehend the nature of the corporate issues and conflicts, and enabled her to address the core problems and highlight the development opportunities as well. Manar’s years of experience in the Training and development career, her appreciation to the human skills as the main assets of the organization resulted in understanding that the organizations’ growth would mainly come through the development and motivation of the employees.
Being a business coach allowed Manar to understand and use the probing techniques to be able to dig down the problem and uproot it to make sure it would turn into an opportunity, and raise the performance development results Manar’s main passion resides in developing others; training and coaching complements the full development cycle, where her professional certifications along with her interpersonal and language capabilities (Awarded the IELTS 7.5 band) gave her the opportunity to fulfill this passion and deliver different business skills trainings such as:  Time management  Emotional Intelligence  Presentation skills  Team Building  Conflict Management  Stress management  Communication skills

Date: 8/9 NOV

Duration : 2days

Fees: 1000 EGP

Time : 9 :00 – 5 :00 PM

Provider : Manar Adel

Location : EiTESAL Premises.


Finance For non-Financials

Providers: Windsor


Finance For non-Financials


Course Objectives:


This course helps participants to understand how firms communicate through financial statements. They learn how to:

§ Use financial statement analysis as an integral part of the strategic analysis of firms.

§ Interpret financial statements, analyze cash flows & make judgments about earnings quality.

§ Apply financial statement analysis prospectively to forecast the financial performance by applying modern accounting-based technologies.

§ Build an overall budget of the company as well as functional budgets.

§ Appraising projects and using capital budgeting techniques effectively.


Course Content:


  1.  Fundamentals of finance

§ Accounting Vs. Finance

§ Cash Flow role in corporations   

§ Sources of Financing and Financial institutions



  1.  Financial Statements, Analysis and Ratios


§ Major financial statements.  

§ Balance Sheet   

§ Income Statement

§ Revenues and Cost Analysis

§ Cash Flow Statement   

§ Comprehensive financial analysis

§ The Structure and Interrelationship of Financial Statements

§ Foundations of Ratio and Financial Analysis

§ Liquidity Ratios

§ Activity Ratios

§ Profitability Ratios

§ Debt Ratios



  1.  Financial Planning


§ Financial Planning and financing requirements

§ Budgeting

§ Types of budgets

§ Variance analysis and control

§ Pro-forma Financial Statements



  1.  Long-Term Investment Decisions (Capital Budgeting)



§ Types and motives of investments

§ Determination of relevant cash flows in LT investments

§ Capital budgeting techniques for different investment settings

§ Discounted cash flow measures (PBP, NPV, IRR and PI)



Nader Ibrahim

Dr. Nader Ibrahim is a Partner in RSM –Financial Advisory, Egypt, responsible for

financial advisory, valuation, corporate financial restructuring and Investment promotion.

Formerly he was the Managing Director; of Archer Consulting, and Archer Capital, with

around 20 years of experience in the field of Finance and Investment developed at

investment companies, managing portfolios and private equity funds.

Moreover, he is the Financial Advisor for the incubated companies in Technology

Innovation and Entrepreneurship Center; a Subsidiary of Information Technology

Development Agency, Ministry of Communication and Information Technology, where

he advised around 35 start-up tech companies. He is also member of Investment

Committee of Misr Life Insurance Company, Egypt.

He has been involved in a number of high profile transactions and investment

management in Mashreq Capital, Al Ahly for Development and Investment, NAEEM

Holding covering listed companies in UAE, Bahrain and Kuwait, IT Investment and Joint

Arab Investment Corporation. He is also a Board Member of Premier Holding; an

Egyptian Investment Bank. These experiences along with academic background gave him

the opportunity to have in-depth theoretical and practical knowledge in the field of

finance and investment.

In addition, he is also an Adjunct Professor of Finance and Investment in Nile University

and Lecturer of Financial Economics in Faculty of Economics and Political Science,

Cairo University. An Instructor of Finance and Investment, at the Regional Institute of

Technology (RITI) for MBA (Maastricht School of Management), Finance & Investment

Diploma, and RAMP Programs. Lecturer of Finance in Misr International University

“MIU”, Victoria University, Switzerland, ESLSCA and Arab Academy for Science &

Technology, as well as being a Freelance Trainer in other institutions such as; Research

& Commercial Studies Center at Faculty of Commerce; Cairo University, the Egyptian

Investment Management Association “EIMA”and Egyptian Private Equity Association


He holds a Doctorate Degree in Business Administration, with specialization in Finance,

from Ain Shams University, September 2012. He Completed his MBA in Banking &

Finance at the Maastricht School of Management, the Netherlands in 2004, in addition to

two postgraduate diplomas in "Feasibility Studies & Project Evaluation" in 1999, and

"Capital Market Analysis" in 2000. He Graduated from Faculty of Economics and

Political Science, Cairo University, 1997 with major of Economics and Political Science




Location: Eitesal premises

Duration: 3 Days/ 18 Hrs

Schedule:  21, 22 & 23 Nov. 2017

Time: From 10:00 am to 4:00 pm

Provider: Windsor Academy.

Fees: 2000 L.E



Business Simulation


Business Simulation

(Web Based Simulation)


Simulation Overview:


  1. Our Smart Case Simulations are some of the most advanced Business Simulations available today. They are

 comprehensive computer driven simulations that enable              employees to understand how a business works along with how their decisions and their contribution make a difference.


  1. Whether your need to run as a stand-alone program or as an additional component of your development

     programs, their flexible design and facilitation options allow    you to seamlessly incorporate a simulation and maximize the participants learning.


  1. Each Smart Case Simulation is driven by our unique technology, they allow employees to experience a dynamic

learning environment which creates a much more realistic and authentic experience – one that truly mirrors the

way modern day employees work within organizations. They are ultimately designed to create a powerful and

memorable development programme which employees will remember for along .me to come.

Feedback from employees who experience this simulation is testament to the instructional design, experiential

learning approach and educational content.


Learning Content:

• Decision-making

• Commercial awareness

• Business Strategy

• Finance &

• Market Position & Competition

• Driving Operational Efficiencies

• Roles, Responsibility and Accountability

• The Effect of Teamwork and Leadership on Business Result.



Professional Overview

Tamer El Adly got more than 25 years of experience in Sales, Marketing, Business

development and management. He possess in depth knowledge within service and

manufacturing industries, during his previously held positions as General Sales Manager

with multinational organizations in charge of annual business of approximately 80 Million

US Dollars in various countries with different cultures in Gulf and Asia.

In addition to that he is board member for one of the biggest Human development

companies in Egypt for the last 17 years.

He has attended several courses in Sales, Leadership, Management, Business

Simulation and Coaching.

He is trainer and facilitator for a group of programs within top notch worldwide training

and conducted many training programs in the past10 years.

Mr. El Adly posses an MBA in project Management from Columbia Southern University,

USA following his BSc in Structural Engineering

Currently he is MD for training companies located in Egypt and UAE.

He is a member at The Association for Talent Development (ATD),

formerly ASTD American Society for Training & Development.


Location: Eitesal premises

Duration: 2 Days/ 16 Hrs

Schedule:  15,16 Nov. 2017

Time: From 9:00 am to 5:00 pm

Provider: Dynamics.

Fees: 3000 L.E


PMP Preparation

Providers: Windsor


PMP Preparation Course

Course Objectives:

After completing this course, the attendees will be able to:

§ Apply the PMI standard to manage their projects.

§ Use the knowledge, tools and techniques provide in PMBOK V5

§ Understand the PMP certificate process

§ Manage and control the project performance using the earned value management.

§ Apply the 47 processes of the project management


Who Should Attend:

Project managers, project team, functional managers, operation managers, individuals seeking to prepare and achieve PMP certificate.

Course Content:

Session 1: Introduction and project framework

Session 2: Project stakeholder and communication management

Session 3: Project scope management

Session 4: Project time management

Session 5: Project cost management

Session 6: Project HR management

Session 7: Project risk management

Session 8: Project quality management

Session 9: Project integration management

Session 10: Project procurement management

Session 11: Project Manager New Role (Tasks that the project manager should perform)

§ Project Initiating tasks

§ Project Planning Tasks

§ Project Executing Tasks

§ Project Monitoring and Controlling tasks

§ Project Closing Tasks

Final assessment exam



Tarek Diab

Dr. Tarek Diab is a certified international advanced trainer and consultant with Nobel Mantrich Institute in Europe. Tarek has a global training and consulting background in the areas of project management, human resources, team building, cross functioning, soft skills, ITIL, problem solving, business writing skills, project management, Policy development and management, emotional intelligence, customer service and business development. His wide experience in GCC countries also make him an ideal trainer with a high fit to participants training needs.

Relevant Training Experience and Clients

Tarek has been heavily involved in designing, training and managing learning programs in his fields of expertise. His experience includes many years as a regional training manager for a leading NGO as well a leading trainer at Oracle, Chamber of Information and Technology, Canadian Chamber of Commerce, Nobel Mantrich, RITI and Microsoft. In this sphere, he has developed business training courses, monitored the execution of all training process and policies, updated or changed business processes as needed and delivered training programs internationally in his fields of expertise. Tarek is a Lecturer at Paris ESLSCA Business School, AUC and CIC

Professional Experience

Tarek has in-depth operational, training and management experience with leading multinationals such as British Petroleum, Oracle. Barclays Bank, HSBC, PepsiCo, Coca Cola, ICI Fujitsu, TNT, Xerox and Vodafone. In the Middle East he has had corporate and training experience with Dubai World Trade Centre, El-Ahly Bank, Ministry of Finance Bahrain, eFinance– Egypt, Ministry of Finance Kuwait, Barclays’ Bank, Ministry of Finance Kuwait, Commercial International Bank, (CIB), NSGB Bank , Saudi Business Machines (SBM), Mobinil and Royal Air force Oman, He has also been managing all Oracle University business in the Middle East (sales and operation) where he has developed new business and managed all training projects

Role In Project

By employing his vast practitioner and operational experience as well as his many years in consulting and training, Tarek will facilitate the proposed training course, take on the role of Course Director and deliver also its material, As per his Nobel Mantrich Institute accreditation, he will utilize a learning methodology that is practical and “hands-on” as well as highly interactive consisting of a balanced mix of short presentations and dialogue about best practice, Q&A, sharing of knowledge and experience, discussions, individual & group exercises and case studies.

Political Science, Cairo University, 1997 with major of Economics and Political Science minor.

Location: Eitesal premises

Duration: 5 Days/ 40 Hrs

Schedule:  22 To 26 Oct. 2017

Time: From 9:00 am to 5:00 pm

Provider: Windsor.

Fees: 2500 L.E


HR for Non-HR People


HR for Non-HR People


By the end of the workshop participants should be able to:-

 Understand the roles of Functional managers as HR managers

 Highlight the role of HR today

 Effectively select the right candidate and minimize the chances of making bad

hiring decisions

 Effectively manage staff performance to maximize business outcomes

 Effectively identify training needs for staff

 Effectively engage staff



Isn’t HR, HR matters?

 Isn’t HR a common sense?

 Attract the Talent

 What are Assessment Centers?

 Managing and coaching for performance and provision of effective feedback.


Art of conducting a performance appraisal


 Nurture your people, nurture your brand

 Engage your Employee

Who to Attend

1- People whose working in The HR Field.

2 -Leaders and managers in all non-HR functions.


Location: Eitesal premises

Duration: 2 Days/ 16 Hrs

Schedule:  7 and 8 March 2018

Time: From 9:00 am to 5:00 pm

Provider:Dynamic International

Fees: 3000 L.E


Communication Skills

Providers: Ayman Etman


Communication skills

This two-day workshop is designed to help you improve your interactions with other people in your workplace or at home. This workshop gives participants the opportunity to improve the critical communication skills of listening, asking questions and being aware of nonverbal messages. This workshop can also help participants who are struggling to find that middle ground between being too aggressive and too passive, and how to counter the manipulative tactics of difficult people.  Participants also learn more about the elements of our communication with others that help us reveal appropriate information about ourselves, and how to get a handle on how to better manage ourselves for a professional image.


How you will benefit:


  • Identify common communication problems that may be holding you back
  • Develop skills in asking questions that give you information you need
  • Learn what your non-verbal messages are telling others
  • Develop skills in listening actively and empathetically to others
  • Learn how to firmly stand your ground and make your feelings heard
  • Enhance your ability to handle difficult situations without being manipulated


Day 1


  • Communication model
  • Understanding body  language
  • Listening Skills
  • Communication barriers 
  • Assertiveness skills

Day 2


  • Interacting with people and your image
  • Profiling people and get out the best of them
  • Dealing with difficult people
  • Presentation skills 

About Instructor:
Mr. Ayman Etman

-Over Sixteen years of experience in Sales & Marketing for training programs and certifications

- Planning for introduction of international certifications to the local market


- Ten years in managing and applying training programs

- Developing and customizing training programs

- Twelve year experience in teaching and training for diversified audience

- Handling negotiations in Arabic or English and ability to close complex business deals on an international basis with different parties

- Organizing full aspects of seminars, training programs and launching parties

- Ability to interview, select, hire and train staff as well as leading & coaching on an ongoing basis

- Ability to design and conduct various training courses with focus on business and management fields.

- Excellent ability in dealing with numbers and handling complicated financial issues

- Excellent ability in dealing with complaints , unsatisfied clients and difficult clients

- Well experienced in proposal writing, price structuring & analysis and promotion designing

- Attending seminars, training programs on a regular basis to collect data, increase awareness and for self-development

- Extensive experience in working amongst teams in projects as well as individually to meet deadlines

- Excellent knowledge of various economic & political affairs locally, regionally and internationally

- Reintroduction of BTEC Qualification

- Coordinating and leading various management consultations

- Applying training needs analysis and training implementation for different organizations

- Applying marketing research and strategic business plans for different organizations




Providers: Ayman Etman


About Instructor:
Mr. Ayman Etman

-Over Sixteen years of experience in Sales & Marketing for training programs and certifications

- Planning for introduction of international certifications to the local market


- Ten years in managing and applying training programs

- Developing and customizing training programs

- Twelve year experience in teaching and training for diversified audience

- Handling negotiations in Arabic or English and ability to close complex business deals on an international basis with different parties

- Organizing full aspects of seminars, training programs and launching parties

- Ability to interview, select, hire and train staff as well as leading & coaching on an ongoing basis

- Ability to design and conduct various training courses with focus on business and management fields.

- Excellent ability in dealing with numbers and handling complicated financial issues

- Excellent ability in dealing with complaints , unsatisfied clients and difficult clients

- Well experienced in proposal writing, price structuring & analysis and promotion designing

- Attending seminars, training programs on a regular basis to collect data, increase awareness and for self-development

- Extensive experience in working amongst teams in projects as well as individually to meet deadlines

- Excellent knowledge of various economic & political affairs locally, regionally and internationally

- Reintroduction of BTEC Qualification

- Coordinating and leading various management consultations

- Applying training needs analysis and training implementation for different organizations

- Applying marketing research and strategic business plans for different organizations 



Strategic Management

What is the vital role for mangers? It is the decision making. The higher the manager level the crucial the decisions, with a long term impact. Here comes the planning and strategic decisions role. Our work shop will focus on simulating the the strategic planning process and its impact. 


How you will benefit:


  • Understand the importance of the strategic management process
  • Identify the internal , direct and indirect environmental factors that affect the strategic decisions
  • Understand the environmental scanning process
  • Use a situational analysis  tool
  • Make strategic decisions  and mange implementation
  • Application on real business case study 


Digital Marketing



What will you learn:


By the end of this course you will be able to do the following:

• Understand the landscape of the digital marketing (definitions, history, statistics, & future trends)

• Understand the advantage of the digital marketing against the traditional marketing.

• Understand the best channel to star t your online presence and its best business model.

• Understand the e-commerce cycle and its different types and the new trends of "social commerce".

• Understand the landscape of the digital advertising including its standard sizes and pricing model.

• Understand the concept of the performance campaigns and the pay per click online advertising.

• Understand the search engine marketing concept and techniques including the SEO and SEM.

• Understand the landscape of the social media marketing including its definitions and history.

• Focus on understanding Facebook & Twitter marketing & their structure & communication etiquette.

• Surfing the social media platforms like LinkedIn, YouTube & Instagram.

• Understand mobile marketing landscape & why it’s essential to marketing and the power of the geographic marketing (GEO) & In Game advertising.

• Understand the power of the email marketing in customer relation and techniques.

• Understand why the content is the king and the inbound marketing fundamentals.


Leadership Simulation




 An opportunity to develop your Leadership Skills in a practical exercise which demands strategic decision making and instant implementation. It is a unique strategic challenge which puts teams of 7-10 participants in a business with both product and service offerings. It requires them to assess and manage risk, choose their projects, and plan the deployment of people, time and money. The goal is to create customer satisfaction and shareholder value. It provides immediate feedback on a range of leadership behaviors, including both hard issues (risk, cost control and profit management) and soft (teamwork, culture creation, focus, Visioning and communication). It is a learning experience that involves and challenges staff at all levels.

900 L.E

Business Writing

Providers: Maha Fawzy




4500 LE

Business Analysis for IT Projects



What You'll Learn

  • Documenting the project scope.
  •  Plan Business Analysis’ requirements activities.
  • Elicit requirements from stakeholders, with an emphasis on the different requirements elicitation techniques.
  • Analyze requirements, using Use cases & UML modeling.
  • Develop Detailed Software Requirements Specification Document.
  • Verify and validate requirements.
  • Elements of requirements management and communication and the BA's role in them.
  • Business Analyst different roles.
  • Necessary competencies and best practices of Business Analysts.

2000 LE

Business Analysis Crash Course



What you will be able to:

  • Understand the BA function, the different types of requirements and the process for developing high-level business goals into solution requirements
  • Create well-defined Scope Statement
  • Learn how and when to ask the right questions during requirements elicitation events.
  • Create quality requirements documentation for an in-house or procured (external vendor) solution that is comprehensive, unambiguous and promotes consistency and reuse.
  • Know when to use each technique and model
  • Use models to effectively work out requirements, to analyse, document and trace requirements until they can be packaged and communicated to Business in order to get an approval.
  • Leverage the Project success with requirements which satisfy the Business Need
  • Reduce re-work on requirements by ensuring to initially get the right requirements
  • Elicit and document user requirements with use cases.
  • Model business process workflow using activity diagrams with swim lanes.
  • Capture detailed user requirements in system use-case specifications.
  • Understand the relationship between the BA and PM roles and how the BA supports the PM in managing and tracing requirements.

1500 LE

Essentials for Executives Program



EFE is a comprehensive collection of essential concepts and skills for day-to-day use by professionals across entry and medium layers of the organization. The program focuses on the core of each skill or the major concepts removing unnecessary items to deliver “to-the point” knowledge transfer. Our target is to develop our participants’ skills not to make them experts in the topics presented.


1000 LE

Agile Contracting and Budgeting Workshop



Most of us are familiar with the value statement from the Agile Manifesto "Customer Collaboration over Contract Negotiation". Although we value collaborating and working with customers more than negotiating contracts, we still have to write contracts. In the meanwhile, agile contracts are meant to make life easier for both suppliers and customers, and the main target of agile contracts should always be to enable and foster collaboration between both parties.

In this workshop, attendees will learn everything they need to know about agile contracts, how they differ from traditional contracts, what activities are done during the contracting phase of an agile project and much more. In addition, attendees will get the opportunity to practice and write contracts on their own through simulated case studies.

1000 LE

Advanced User Stories Workshop



For most Agile teams, User Stories are probably the best and most widely used technique to capture user requirements and product functionalities. User Stories are simple in concept, but many Agile teams would find some challenges in writing good user stories. Some of these common challenges are (but not limited to) writing stories with the right level of detail, slicing user stories, writing stories for complex and legacy products or technical frameworks/components..

1000 L.E

Financial Planning



Financial Planning


Basics of Financial Accounting                               

 Accounting as an Information System

 Users of Financial Statements

 Understanding the Annual Report

 Accounting Assumptions and Principles

 Accrual Basis of Accounting

1200 L.E

The lean startup



The lean startup course outlines




  •          Introduction to lean startup
  •          Lean 5 principles
  •          Lean 5 Myths
  •          the customer development process
  •          Build measure learn cycle
  •          Hypothesis and testing (experiment design)
  •          Lean Canvas metrics
  •          Pivot or persevere techniques
  •          MVP

2000 L.E

Management for startups and Small Companies



Management for startups and Small Companies



Management for Startups is an intensive and comprehensive program for executives that offer today’s principles in the art of management and leadership. The program develops and introduces some management skills for managers and potential leaders in various firms it provides management training through lecturing and intensive exchange of ideas and cases.


1000 L.E

Pitching for Entrepreneurs



Pitching for Entrepreneurs


Speaking under pressure, or thinking on your feet, is based on being able to quickly organize your thoughts and ideas, and then being able to convey them meaningfully to your audience to modify their attitudes or behavior. It applies to formal speeches as well as everyday business situations. It requires presence of mind, goal orientation, adaptation, and judgment. It also requires differentiating between oral and written communications.

This program is aimed at improving both your persuasive and presentation skills. your skills and learning some new techniques which will give you the persuasive edge when you are making a presentation, fielding difficult questions, or presenting complex information

1100 L.E

UX Training



Training Objective:

The purpose of this training is to teach participants the UX fundamentals that enables them to enhance their creative process to produce a well-crafted user centered innovative products.

1500 L.E

Market Research



Course Objectives


Attendees will be able to do the following:

  • Scan the internal and external business environment
  • Analyze business problems and opportunities
  • Find the right resources to collect the data
  • Analyze both quantitative and qualitative data
  • Reaching the right conclusion
  • Provide effective recommendation and action plan

1200 L.E

Software Development



Introduction to Software Development Life Cycle (SDLC) and Agile SCRUM Processes

Course Outline

  1. Objectives

The objective of this course is to provide attendees with basic skills and know-how of concepts and tools needed to understand, implement and revise Software Development processes in the four main areas  Requirement Gathering and System Analysis, Design, Implementation and Testing while focusing on the difference between standard and Agile processes.

2000 L.E

Sales Management



Sales Management Course

Module One: Introduction to Sales force Management:

§ Nature of sales organization

§ Organization strategy and the sales function

§ Sales manager skills and responsibilities

2000 L.E

Strategic Planning and Goal Setting




Strategic planning enables an organization to shape and guide its overall

business objectives. Through effective strategic planning, an organization creates

a framework for developing, adapting and aligning organizational vision,

mission and goals to achieve and sustain competitive advantage. In this

Workshop, you gain the knowledge needed to formulate, execute and monitor

the strategic planning for your organization based on proven analytical

techniques and models.

2000 L.E

Time Management

Providers: Trainera


Time Management


Course Description:


Manage your time more effectively and reduce your unnecessary workload

A time management system that is created by you is more likely to be adopted and used than one which is forced upon you. The course aims to teach you the principles behind a successful time management system that you can understand, accept, evolve and shape based on your own life style. In this course, you will see many examples and guidelines about such systems.


Course Outline:


Mental Techniques

•How to be busy and happy about it

•How to free your mind from thinking continuously about critical tasks



•How to know your priorities and organize your tasks

•How to organize daily activities and feel productive like you have never felt before

•How to deal with interruptions politely and stay in control

•How to delegate and feel good about it



Location: Eitesal premises

Duration:  1 Full day

Schedule:  30 April.2018

Time: From 10:00 am to 5:00 pm

Provider: Trainera

Fees: 2000 L.E