Course Description

Course Duration: 28,29 Nov 2023

• 2 Full Training Days
• 12 Training Hours

Course fees as per EiTESAL fund policy
Company Category	Fund %	Course Fees
Large "A"	40%	EGP  2700
Medium "B"	50%	EGP 2250
Small "C"	60%	EGP  1800
Ultra Small "D"	70%	EGP 1350
Non-member		EGP  4500

Program Overview:
In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from the strategic plan and tactics to the implementation phase with the prediction of what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability.this course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many senior and junior positions in marketing now require some basic level of knowledge in this rapidly growing field.