Course Description

Course Duration:  Nov 22, 23, 24

Don't Miss the opportunity & Join the Strategic Management course for a special rate of 2125 EGP instead of 4125 EGP.

Course Objective:
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation.
Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries, and locations.

Why this course ?

Introduction about strategy formulation

• The deference’s between general management and strategic management
• The importance of strategic management
• Classification of organizations

• Designing a company vision
• The difference between vision and mission
• How to cascade the company vision into the objectives and strategies
• External assessment of the organization using SPACE matrix, PESTEL model and competitive.

• Internal analysis of the organization using value Chain and Mackenzie 7s model.
• Company -financial analysis.
• TOWS model.
• Organizational objectives.
• Business, corporate, and functional strategies.
• Grand strategies.
• Competitive strategies.
• Blue ocean strategies.
• Strategy Implementation.
• Designing a professional action plan to achieve the organizational strategy.
• Timeline of the implementation using Gantt charts.
• Allocating the right budget for implementation.

• The use of quantitative and qualitative KPIs to monitor the progress of different-ent tactics.
• Balanced scorecard.

Who attend this course ?