Dr. Hani Elias
Managing Director at The Egyptian Council
Course Description
Course Duration: 28,29 Nov 2023
- 2 Full Training Days
- 12 Training Hours
| Course fees as per EiTESAL fund policy | ||
| Company Category | Fund % | Course Fees |
| Large "A" | 40% | EGP 2700 |
| Medium "B" | 50% | EGP 2250 |
| Small "C" | 60% | EGP 1800 |
| Ultra Small "D" | 70% | EGP 1350 |
| Non-member | EGP 4500 | |
Program Overview:
In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from the strategic plan and tactics to the implementation phase with the prediction of what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability.this course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many senior and junior positions in marketing now require some basic level of knowledge in this rapidly growing field.
Course Instructors
- Doctor of Business Administration – DBA, Contemporary Management the Scandinavian Business School.
- Master Business of Administration –MBA, General Management
the Scandinavian Business School. - Temporary Advisor – United Nations, World Health Organization (WHO).
- Programs and Marketing Director at the Egyptian Council for training & Development.
